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Coffee For Nature

Introducing Australia’s most sustainable coffee!

The Sustainable Coffee Company and Parks Victoria have launched Coffee for Nature, a program to create habitat for critically endangered Victorian wildlife.

Under the partnership, every kilo of nature-positive coffee sold will directly fund the seed collection, propagation, site preparation and planting of a habitat tree, shrub or understorey plant to help create tangible habitat for Victoria’s state faunal emblems, the critically endangered Helmeted Honeyeater and Lowland Leadbeater Possum.

Photo of a Helmeted Honeyeater
Photographer Stephen Garth

Plantings will take place in specific reforestation projects under Parks Victoria management and oversight. The first planting site will be Haining Farm, a conservation site on the Don River in Victoria’s Upper Yarra region. Haining farm restoration project is a multi-year scientific restoration project, aiming to create viable new habitat areas to enable the release of these endangered species, improving their prospects for survival.

An additional feature of the program is that Coffee for Nature green beans will be sourced primarily from a partner farm in Brazil – Bom Jesus – which has extensive programs designed to protect native birds and endangered wildlife.

Photo of a Lowland Leadbeater Possum
Photographer D Harley

Through our partnerships with like-minded customers and with the support of Parks Victoria, we aim to provide an income stream to allow for continued restoration of sites like Haining Farm which will help boost the prospects of some of Australia’s most endangered species.

The project is a science-based restoration and a collaboration between a range of organisations including Greening Australia, Zoos Victoria, Parks Victoria, the Victorian Government (DEWLP) and other stakeholders.

About our green beans: the Bom Jesus Coffee Farm

Brazil’s Bom Jesus Coffee Farm has a comprehensive approach to sustainability, emphasizing the integration of environmental conservation, community empowerment, and education initiatives. In 2023 it ranked 3rd among Brazil’s most sustainable large farms (of all types) and the most sustainable in coffee production.

Founded in 1984 with the acquisition of an old cattle farm, Bom Jesus embarked on a transformative mission. Faced with degraded pastures and unprotected water sources, the farm initiated extensive environmental restoration efforts. By the 1990s, the farm expanded to include coffee cultivation while concurrently undertaking reforestation projects, planting trees along rivers and springs, and creating 130 hectares of new forests.

These endeavours bore fruit not only in terms of environmental rejuvenation but also in the revival of local fauna. Through the installation of photographic cameras, the farm documented the return of diverse wildlife species such as giant anteaters, agoutis, ocelots, and jaguars to the region.

The farm’s commitment to sustainability transcends ecological conservation, and recognises the importance of education and community engagement. Examples of this include their school for adult literacy, where employees and their families are empowered with literacy skills, and their annual environmental awareness event which is now a five-day fair featuring workshops, lectures, and games, attracting 4,000 children annually. Additionally, the farm has a program catering to underprivileged children with exceptional intellectual abilities, offering education in mathematics, languages, and entrepreneurship.

Since 2003, the farm has implemented recyclable waste collection across its premises, and through investments in photovoltaic energy, composting, and carbon capture, has achieved self-sufficiency in energy production and annually captures 15,000 tonnes of CO2 emissions.

Their dedication to quality and sustainability in coffee production has garnered international recognition. The farm spearheaded the formation of the Alta Mogiana Specialty Coffee Association, aiming to disseminate best practices among producers and showcase special coffees globally. Notably, Bom Jesus Coffee Farm was the first in São Paulo to receive UTZ/Rainforest certification in 2006 and to export coffee directly from the farm. It was named one of Brazil’s top 10 sustainable farms by the Rainforest Alliance in 2018, and in 2023, ranked 3rd among Brazil’s most sustainable large farms and the most sustainable in coffee production in a competition organized by Globo Rural.