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Coffee For Nature

The Sustainable Coffee Company and Parks Victoria have launched Coffee for Nature, a program to create habitat for critically endangered Victorian wildlife.

Under the partnership, every kilo of nature-positive coffee sold will directly fund the seed collection, propagation, site preparation and planting of a habitat tree, shrub or understory plant to help create tangible habitat for Victoria’s state faunal emblems, the critically endangered Helmeted Honeyeater and Lowland Leadbeater Possum.

Plantings will take place in specific reforestation projects under Parks Victoria management and oversight. The first planting site will be Haining Farm, a conservation site on the Don River in Victoria’s Upper Yarra region. Haining farm restoration project is a multi-year scientific restoration project, aiming to create viable new habitat areas to enable the release of these endangered species, improving their prospects for survival.

An additional feature of the program is that Coffee for Nature green beans will be sourced primarily from a partner farm in Brazil – Faz Pinhal – which has extensive programs designed to protect and rehabilitate native birds, including the re-release of birds rescued from illegal smuggling and captivity.

Through our partnerships with like-minded customers and with the support of Parks Victoria, we aim to provide an income stream to allow for continued restoration of sites like Haining Farm which will help boost the prospects of some of Australia’s most endangered species.

The project is a science-based restoration and a collaboration between a range of organisations including Greening Australia, Zoos Victoria, Parks Victoria, the Victorian Government (DEWLP) and other stakeholders.